Amazon GO – A great lesson for marketers and entrepreneurs

Amazon Go - Caribbean Maverick

Too Long Didn’t Read version:

On December 5th, Amazon announced Amazon GO, a concept that aims to upend the grocery experience, using technology and smart process to target what they’ve identified as the biggest pain point of grocery shopping. Waiting in line to checkout.

First of all, it doesn’t matter whether Amazon GO works or not. It’s still an example of innovation that any marketer or entrepreneur should take inspiration from for 3 reasons:

  1. Picking a meaningful pain point for your target persona and going after it with courage
  2. Address a pain point elegantly through the smart use of technology, with iteration.
  3. A “vision-sell” launch that created immense buzz

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