It’s a question that’s been discussed, debated and agonized over for decades. How to find that unique fusion of sound, marketing and talent to take soca music to the top of the world charts. Refreshing points of view in this long but good video from the Ultimate Rejects, who among them have credits for some great hits, very well-received past production and more.

Check it out, and would love to hear thoughts on the marketing aspect of exporting soca music to the world.