Month: December 2016

3 Interesting articles for Caribbean marketing leaders – Dec 13

Posted by Chike Farrell on in Leadership, Marketing, Operations & Productivity, Sales, Strategy and Planning0 Comment

Here are some articles that I’ve found really interesting, focused on you customer-centric Caribbean Marketers out there, with some quick comments on each.

1. CMO Council on data and the customer experience

2. Content Marketing Statistics:

3. A guide to Sales & Marketing Alignment 

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Amazon GO – A great lesson for marketers and entrepreneurs

Posted by Chike Farrell on in Innovation, Marketing0 Comment

Amazon Go - Caribbean Maverick

Too Long Didn’t Read version:

On December 5th, Amazon announced Amazon GO, a concept that aims to upend the grocery experience, using technology and smart process to target what they’ve identified as the biggest pain point of grocery shopping. Waiting in line to checkout.

First of all, it doesn’t matter whether Amazon GO works or not. It’s still an example of innovation that any marketer or entrepreneur should take inspiration from for 3 reasons:

  1. Picking a meaningful pain point for your target persona and going after it with courage
  2. Address a pain point elegantly through the smart use of technology, with iteration.
  3. A “vision-sell” launch that created immense buzz

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